“I can always rely on JR's flexibility and knowledge around the development of learning contents & capacity building of the training hub.”

CHIARA SERENO
Training Manager
KitchenAid SDA, EMEA

“I can always rely on JR's flexibility and knowledge around the development of learning contents & capacity building of the training hub.”

CHIARA SERENO
Training Manager
KitchenAid SDA, EMEA

Great product understanding is vital to success in product performance, sales, and brand loyalty. With our background of over 52 years, JR builds optimal experiences for consumers, installers, technicians, and teams. The first step is to listen and understand client training needs, objectives and audience. Based on this assessment, we create print to digital strategies for technical content: use & care guides, installation/assembly guides, service manuals, and illustrations. Our capabilities extend to include how-to videos and in-home usage testing (IHUT).

To learn more, contact JR Account Director katie@johnsonrauhoff.com.

Making a Case

JR engaged employees and trade partners throughout the world by keeping training and messaging consistent and comprehensive. By creating an efficient and effective eLearning experience, JR helped keep brand messaging clear and confident across the globe. Read more.

JR loves helping clients get real-life feedback from consumers. Our in-home usage test (IHUT) process uses the latest technology to measure and document product quality and efficacy. Read more

We helped Traeger® make the unboxing experience better than ever. We designed product instructions and online help videos that could be understood around the world. Traeger® immediately saw fewer returned products and greater customer satisfaction. Read more.

LET’S CONNECT

katie@johnsonrauhoff.com