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After a decade immersed in the ad world, Don Johnson saw the need for a different kind of agency. He envisioned a communications firm that could work smarter, turn jobs faster, and deliver exceptional service to clients who deserved more for their money. This results-driven, no-frills mindset became the cornerstone of JohnsonRauhoff. To this day, JR still follows Don’s three simple rules: Work Smart, Have Fun, and Prosper.