Strategic insights and innovative digital solutions fuel impactful creative work—work that disrupts routines, ignites brand passion, and forges powerful connections that last.
When Hatteras, one of the most iconic names in the yachting world, needed to update their image to maintain their premium reputation in the industry, JR delivered with an approach that showcased the power of storytelling through award-winning photography and video.
As part of a targeted branding and positioning strategy for Amalgamated Bank, JR developed a unique name for a new investment fund as well as messaging and creative. A targeted digital campaign strategically placed content across the web in addition to in-branch advertising materials.
Challenged to create a standout targeted digital campaign for Amalgamated Bank, JR developed social content, banner ads, an email blast, and a landing page. Through strategic media buying, programmatic, and SEO, the campaign resulted in a 3.5x CTR over the industry average.
With just two weeks to plan and shoot, JR produced three videos in 6 languages, plus hundreds of photos to promote a slime recipe featuring Elmer’s Glue. The playful campaign sparked consumers’ imaginations with 1 million bottles sold within 24 hours of social media launch.
In a 360° campaign for School Zone’s new tablet, JR infused bright design and messaging across all touch points from packaging to website, creating excitement in kids and building trust with parents. The tablet achieved instant sold-out retail status and “Toy of the Year” nomination.
JR designed a new global information system for Whirlpool® service technicians. ServiceMatters.com and the ServiceMatters app are capable of searching over 100,000 documents in .07 seconds. Call center volume was reduced by 30% resulting in a better, more efficient experience for all.
JR streamlined training for KitchenAid across 7 global regions and 25 languages. Master training guides, product and demonstration pocket guides, and an interactive eLearning initiative ensure consistent messaging worldwide while driving brand passion from within.
JR creates lifestyle photos for Newell Brands featuring pre-production products using CAD files and photography. After scouting and shooting all environment photography, our CGI and imaging teams add their photo-realistic product renders in post-production for flawlessly realistic images.
From photography and packaging to online cooking classes and video, JR helps kitchenware retailer Sur La Table create meaningful connections through brand identity work. This visual brand language helps us tell stories with soul, whetting consumers’ appetites for all things cooking.
When Rubbermaid Commercial Products unveiled the industry’s first BPA-free commercial food service product line, JR led the print-to-digital launch with a clever, visually arresting ad campaign that drew attention across the industry and creating a new buzz around the brand.
Mr. Coffee needed help defining a brand voice across products while meeting crucial business goals. JR developed one cohesive social strategy, concepting and producing lifestyle photo, video, and copy across 3 content pillars, showcasing versatility while creating a distinct brand voice.
When Sharpie was looking for a refresh, JR produced compelling, highly sharable imagery to reach new audiences. We turned everyday objects into a canvas for professional artists and consumers to express themselves. The use of influencers and digital spaces encouraged consumers to share.
JR’s seamless fusion of original creative content and digital management resulted in an impactful promotion for KitchenAid. This complete website takeover, combined with e-blasts and social media posts, saw a revenue increase of 250%, with order value up 45%, and overall orders up 164%.
To highlight the variety of potatoes for Potatoes USA, JR developed a series of videos from concepting stories and recipes to final production. Short social media videos drove traffic to the website where longer videos inspired consumers with recipes and educated with use and care tips.
Real connections are made when smart strategy, fresh creative, and innovative technology come together. The combination of a full-service agency and an in-house studio create unparalleled efficiencies and oversight on every project.
Leveraging our agency talent and in-house studio, we drive results through creative problem solving.
Product Use Testing
Innovation & IOT
Web/Mobile Design & Development
Especially creative people. To them, life’s nuances stand out in stark relief. These insights spark epic curiosity that leads to an enlightened understanding of human emotion. And human emotion is what communications is all about.