School Zone

School Zone had a rich heritage with a great story. What they needed was a way to refresh that story for a new generation, giving them the flexibility to move into new markets.

JR helped School Zone articulate a brand narrative that spoke to their history and their future.


JR’s brand manifesto became a moving video that resonated with parents on a simple but emotional level.

JR woke up the brand, creating a library of new creative content including a smart, responsive website, a user-friendly e-commerce platform, product photography, and brand guidelines to ensure all communications stayed on point.

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