Rubbermaid Commercial Products

For the unveiling of its first line of BPA-free commercial food-service products, Rubbermaid sought campaign communications that would grab attention, inform consumers, and drive sales before, during, and after the National Restaurant Association trade show.

JR identified the new product line’s unique selling point and compared it with the superhuman strength and durability of elite gymnasts to create a visually arresting and thought-provoking portfolio of images.

The larger-than-life imagery was reinforced by “extreme strength” product demos, resulting in a successful, buzz-worthy trade show exhibit and launch.

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