KitchenAid User Experience

Looking to maximize the postpurchase experience, KitchenAid wanted resources that would allow for ongoing consumer engagement. JR designed a user-friendly blend of print and digital content that established a positive dialogue from point of purchase forward.

JR focused on UI/UX best practices to combine redesigned print materials with an intuitive and responsive website that provided information, answers to questions, and a host of useful and entertaining content.

The result is an award-winning print-to-digital communications strategy that improves the customer experience, builds brand loyalty, and reduces costs associated with product returns and call-center volume.

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