KitchenAid Torrent Launch

Preparing to launch its first home-use magnetic blender, KitchenAid needed to generate significant buzz. JR developed content for a variety of mediums, introducing Torrent to different targets in strategic phases.

Starting with in-house communications, JR created banners, window clings, and other displays to engineer a Torrent takeover of multiple Whirlpool locations and build excitement within the internal network.


For consumers, JR produced a compilation of engaging and entertaining Vines, instructional videos, and point-of-purchase content to present Torrent in a savvy and informative way.

With premium copy, photography, video, and additional content to build on, JR provided sales reps with a full Torrent launch kit that helped put Torrent center stage within the industry.

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