Back To School

When a retail client wanted to bring a seasonal promotion to life, JR listened, evaluated the competitive market, and delivered a vibrant and authentic look at “a day in the life” of school-age children.

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The client wanted images that felt real. So JR went on location, securing a school, a bus, a playground, and a blend of professional and amateur models to interact with a wide variety of products. Letting kids be kids, we incorporated their personalities into the production and captured fashion and product both on-figure and off.

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The resulting album of images was inspiring, fun, and real. From pencil sharpener to playground scene, the images spoke to the target audience, supported the brand’s family-friendly identity, and demonstrated the end benefit of shopping with this retailer.

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