ST. JOSEPH, MICH., April 11, 2019—A new President has been appointed to lead JohnsonRauhoff (JR) just as the Michigan-based strategic content agency prepares to celebrate its 50th anniversary this year.
Mike Huie was recently promoted to President of JR with a goal of elevating the company’s focus on strategy, technology, and creativity. Huie had previously been the Chief Operating Officer at JR. The shift comes as the agency prepares to expand in an increasingly demanding business environment while juggling a complex consumer marketplace.
“As the marketing and communications landscape continues to fragment, our goal remains the same: We focus on the needs of our clients in order to be their ultimate strategic partner,” said Founder Don Johnson. “With Mike’s extensive background on the client side of the industry, he is the perfect choice for helping us go to the next level in offering a more rigorous approach to communications.”
Prior to JR, Huie was a Global Director at Whirlpool Corporation where he was a leader of a $6B business unit, handling everything from product innovation to marketing initiatives. Over his 27-year tenure at Whirlpool, Huie led a business turnaround team in Asia, collaborated with brand directors around the world on brand portfolio strategy and loyalty, launched a Global Business Unit, and doubled the business of KitchenAid Small Appliances. He has also been an active member of the global Customer Experience Council (CEC), a cross-industry leadership forum, for over 10 years. “What I like most about CEC is the opportunity to stay ahead of the marketplace by collaborating with business leaders from a wide range of companies,” Huie said.
Huie, who holds a master’s degree from Purdue University Krannert School of Management, says he experienced a major shift in communication needs while on the client side at Whirlpool Corporation.
“Part of what attracted me to JR was the agency’s ability to deliver content that measurably connects brands with customers,” said Huie. “Consumer demand for quality content is rapidly expanding and, more and more, marketers need a reliable partner that can strategically tell their story consistently and efficiently across all channels on a global scale.”
In his new role as President, Huie will lead the business management of JR, which will include the Finance, Account Management, Technology, and Creative departments. Mason Johnson will move into the role of Chief Operating Officer and will lead innovation and operations as well as the HR and the IT departments. Taking on the role of Chairman of the Board and remaining as CEO will be Jackie Huie. Founder Don Johnson will move to Chairman Emeritus.
Founded in 1969, JR is a strategic content agency that combines the strengths of a full-service agency with the added value and efficiency of an in-house studio. Strategic insights and innovative tech solutions fuel powerful creative work.