Colson Group
Brand Repositioning
Print Materials
Tradeshow Assets
Vehicle Wrap Designs
Video
Following the acquisition of 10
caster brands, Colson Group®
needed to communicate a distinct
identity for each brand, while
simultaneously building consistency
across the entire portfolio.
Brand Repositioning
Print Materials
Tradeshow Assets
Vehicle Wrap Designs
Video
Following the acquisition of 10 caster brands, Colson Group® needed to communicate a distinct identity for each brand, while simultaneously building consistency across the entire portfolio.
Brand Repositioning
Print Materials
Tradeshow Assets
Vehicle Wrap Designs
Video
Following the acquisition of 10 caster brands, Colson Group® needed to communicate a distinct identity for each brand, while simultaneously building consistency across the entire portfolio.
After identifying unique market positions for each, JR developed brand guidelines,
including visual identity, voice, and application.
After identifying unique market positions for each, JR developed brand guidelines, including visual identity, voice, and application.
After identifying unique market positions for
each, JR developed brand guidelines, including visual identity, voice, and application.
